WhatsApp Chatbot for Business: 5 Real-World Use Cases to Automate Customer Support

Generally, as a business owner, you receive lots of messages. But what if your team is simply not able to follow up? They are busy with repetitive questions, leaving customers waiting longer for a reply. As frustration grows, some customers may choose to leave.  In today's digital world, this is a challenge that a lot of companies are facing.

People want answers quickly, and if you can’t give them, they will find someone who can. The good news is that Whatsapp bot is here to help. Many businesses have already started using this tool, seen huge improvements in response times, and kept customers happy. So, below are 5 real-world examples of how WhatsApp chatbots are changing the game for customer support.

1. Automated FAQs and Instant Query Resolution

Overview

A majority of businesses struggle to manage a high volume of customer inquiries, more often related to frequently asked questions (FAQs). And WhatsApp chatbots help address this problem by delivering immediate responses to frequently asked questions. This will reduce the load on human agents.

Real-World Example

Upstox: A fintech company automated 78% of customer queries related to account setup, login issues, and investment advice. This allowed live agents to focus on complex issues while providing faster resolutions.

Benefits

●      Instant query resolution improves customer satisfaction.

●      Reduces the need for live agents to handle repetitive questions.

●      Streamlines operational efficiency by automating FAQs.

2. Appointment Scheduling and Reminders

Overview

Appointment scheduling can consume much of your time and lead to missed appointments or scheduling conflict. Whatsapp chatbot for business can schedule appointments by automating the booking process, appointment confirmations and setting reminders.

Real-World Example

BMW: The luxury car brand uses a WhatsApp bot called “Follow Now,” enabling customers to track their car’s service status and to schedule pick-up visits without hassle.

Benefits

●      Reduces missed appointments with timely reminders.

●      Strengthen communication between the enterprise and its customers.

●      Saves time by automating the scheduling process.

3. Order Tracking and Customer Support in E-commerce

E-commerce companies face the challenge of providing timely and efficient support for order tracking and customer inquiries. WhatsApp chatbots help streamline this process by offering real-time updates and resolving issues directly through the app:

Real-World Example

Amazon: A popular e-commerce platform that provides real-time updates on orders, resolves customer issues directly through WhatsApp, and offers personalized support to enhance user experience.

Benefits

●      Enhances the shopping experience with instant updates.

●      Reduces customer frustration by providing self-service options.

●      Streamlines post-purchase support processes.

4. Claims Processing in Insurance

Overview

A big problem for the insurance companies is the time-consuming and complex claims process. Insurance companies use WhatsApp chatbots provided by a reliable WhatsApp service provider to automate claims processing, making it faster and more efficient for both customers and agents.

Real-World Example

Plum: This business insurance provider automated 80% of its claims processing through WhatsApp. The chatbot collects necessary information, tracks claim statuses and provides policy details. This reduced claim filing time by 60%.

Benefits

●      Speeds up claims processing with automated workflows.

●      Reduces human error in data collection.

●      Improves customer satisfaction with faster resolutions.

5. Customer Engagement Through Feedback Collection

Overview

Gathering feedback from customers will be a little difficult because customers may find all traditional ways of getting feedback time-consuming or intrusive. WhatsApp chatbots address this challenge by offering a seamless, convenient way for customers to share their thoughts during interactions or after promotional campaigns.

Real-World Example

Terpel: An energy company in Latin America used a WhatsApp bot during promotional campaigns to collect customer feedback. The initiative resulted in over 9 million interactions and provided actionable insights into customer satisfaction levels.

Benefits

●      Automates feedback collection for faster analysis.

●      Strengthens customer loyalty by showing that their opinions matter.

●      Provides businesses with critical insights for improving products or services.

Enhance Customer Support with Gupshup Whatsapp Chatbots Today

In today's competitive digital world, companies need to deliver efficient customer support along with seamless service. Gupshup is a leading WhatsApp business solution provider that offers powerful chatbots to streamline communications, automate tasks, and ensure prompt replies.

With no setup fees, 24/7 support, and detailed analytics, Gupshup is the go-to platform for automating customer support and boosting business efficiency. Discover the future of communication and enhance your customer experience with Gupshup!